Pay Per Click Marketing
Pay Per Click Marketing, also known as Sponsored Link Advertising or Google Adwords is a very effective and highly measurable form of online advertising. This allows you to display an advert in top position on Google Sponsored Link listings anytime a customer searches on Google using your chosen keywords. ‘Keywords is another way of describing your products/services online in Google searches.
The beauty of this form of marketing, is that although your advert may be seen several hundred/thousands of times, you only pay Google when a customer clicks on your advert. When prospective customers click the advert, it takes them from Google onto the page you specify on your website. The cost for this prospective new customer is typically a few cent – depending on your industry. Traditional advertising cannot compete with this cost effective and highly measurable way to acquire new customers.
However, it must be noted that some skill and experience is required to run an effective PPC Marketing campaign.
Enquire now - about our Pay Per Click services, where we can set up and manage your Pay Per Click campaign.
Pay Per Click – Advantages
1. Your advert appears to a potential new customer right at the time they are searching for your product/service.
2. No matter how many times your advert appears, you only pay when a customer clicks on the advert (which takes them to your company website ).
3. You pay Google just a few cent for each new customer – very cost effective
4. With traditional advertising, you pay upfront and hope it delivers a customer – this works the opposite way.
5. You can stop, start, amend or pause you Adword campaign at any point from you own PC.
6. You can target specific countries / cities and have complete budget control daily on how much you would like to spend.
7. Through a comprehensive online reporting system every aspect of this marketing is measurable – including what customers do when they get to you website.
Pay Per Click – Disadvantages
- Uunlike customers acquired from Google free/natural/organic listings (influenced by SEO), you pay for every new customer/ click from Google. However this is very small at typically a few cent per customer depending on your industry.
- Without skill and experience you could waste substantial time and financial resources running a Pay Per Click campaign on a DIY basis. Many companies have come to us in this position and have been astonished with the improvement in campaign performance and cost reduction by using us.
If you needto set up a new campaign, or have an existing campaign that’s not performing to your satisfaction – contact us today for a quotation.
We provide Keyword Research, Pay Per Click campaign set up , ongoing active management, advice and training.
