Helping you Stay in Touch with your Customers

How does email marketing work?

Email Marketing is a low cost and effective way to communicate with customers and increase sales.

We design personalised high quality brochure-like emails (E-Newsletters) that can be adapted to suit the needs and content of your online marketing campaign. We circulate regular emails to your chosen database of recipients with details of special offers, new products/services or information about your business. Email hyperlinks are attached to the E-Newsletter to increase customer traffic back to specific pages on your website.

What are the benefits to your business?

• You maintain regular contact with customers keeping your business fresh in their mind.
• Professional auto subscribe/unsubscribe functionality ensures no customer irritation.
• You become a resource to customers by providing up-to-date, relevant information about your business and industry.
• Encourages customers to call into your store by reminding them of in-store offers and discounts or up-coming competitions.
• Low cost advertisement for your business. E-Newsletters can easily be forwarded to friends, which is also additional advertisement for you.
• Links to blog articles showcase your expertise, and draw customers back to your website.
• Strong call to action with ‘like’ and ‘share’ icons.

How do you evaluate the success of your campaign?

A report is drawn up at the end of each campaign to analyse the success of the campaign. The report shows:

• The number of opened and unopened E-Newsletters.
• Which recipients opened your E-Newsletter.
• The number of clicks each article got.
  This is useful to see what articles appeal to your customers. You could adapt your next campaign around their interests.
• The number of unsubscribers and complaints.
• What countries the E-Newsletter was opened in.

Each of these figures are compared to the average open, click, bounce and complaints rate in your industry, so it gives you an idea of the success of competitors in your industry.

Here’s an example of some recent e-mail campaigns that we’ve designed for various businesses. To sign up for our free E-Newsletter, fill in your details on the right-hand side!