Here’s an article from Google that we thought small business might find useful How a Utah man used YouTube to build a multi-million dollar business. When Dr. Bob Wagstaff invented the Orabrush tongue cleaner, he tried all the traditional business strategies to sell his product. He invested $40,000 into a TV infomercial, approached retail shops [...]
If you watched The (Irish) Apprentice TV Show this week, you might have been left scratching your head (like many viewers). Why did the two teams get it so wrong? What had jumping out of a plane followed by a ‘staged’ and badly acted pub scene got to do with Guerilla Marketing. Or the other team, who were [...]
