The buzzword of the moment is ‘Social Media.’ For some companies it’s an unknown area that they want to avoid, while others are over-doing it and trying to dabble in all aspects of social media without a clear strategy or any real or effective insight. What we know for certain is that social media is [...]
So your company website has been optimised to improve search engine ranking, but has your Facebook business page? Is your Facebook business page set-up to give maximum exposure? Read on to make sure you are taking full advantage of ALL of Facebook’s marketing features…
Facebook recently unveiled the new improved version of ‘Insights’. Insights is a free Facebook option that provides additional metrics and analytics about Facebook business pages, helping page administrators to analyse everything from the performance of page activity to the viral effect of posts. The improvements focus more on the user interaction with business pages, and [...]
If a customer walked into your store to browse, would you politely ask them to leave the store, go down the street to your other outlet to buy any items because you don’t have a cash register here? I presume your answer would be no, but so many businesses are letting this happen every day [...]
We are in a transitional change with how we connect with our customers, how we target our audience and how customers research our products. The buying process is now in the hands of the consumer, and they will no longer be ‘sold’ to. The best way to compete in this technology advanced era is by [...]
Tesco is continuing in its pursuit of supermarket world domination. Not content with being the grocery market leader in the UK, Ireland, Malaysia and Thailand, it’s now determined to become the no.1 supermarket chain in South Korea. Tesco, re-branded as Home Plus in South Korea, intends to achieve this with pop up digital stores. Take [...]
The best way to succeed on Facebook is to engage with your fans on a regular basis. Take a look a these helpful tips and ideas about what you should post on your page to keep fans interested, encourage them to participate more and improve your EdgeRank:
The festive season is fast approaching, and eCommerce sites are preparing for a boom in online sales and activity. With a whole range of Facebook apps available, which show what products users bought, liked or shared on external sites, it’s time for eCommerce sites to maximise their social reach and make their site visible on [...]
So you’ve created a Facebook page for your business, you’ve built up a loyal fan base, ran a couple of competitions but you’ve began to notice that fan activity on your page has become stagnant. The most likely cause of this is a low EdgeRank score. The best way to succeed on Facebook is to [...]
If you’re a small business with a limited budget and wondering about using Facebook ads as part of your marketing campaign, here’s a successful case study on how Facebook ads can help you.
