Analytics / Website Measurement 

Many companies have a website but have little information on its key measures. This is critical to understanding where the revenue opportunities or cost savings exist for your online presence.

Here is a small example of some of the questions a business may wish to understand and answer – particularly if they intend to drive significant customer volumes to their website.

For example

• Where do your website visitors come from?
• What keywords (free or paid) attract the most customers?
• What keywords generate the most sales or the most profitable sales?
• Which pages do customers like or dislike?
• What is your website ‘Bounce Rate’ and how does it compare to the industry?
  A Bounce is where a customer arrives on your website but leaves within 20 seconds without looking at any other pages.
• Where are the people visiting your website located (city/country)?
• Do you have a sales path on you website that you like customers to take?
• At which point on your sales path do you lose customers and why?

To answer these questions and many more, we use a comprehensive but  free Analytics software package that we can install behind almost any website. This provides a full set of daily analysis and reporting information which can be tailored to suit your requirements and highlighting the key performance indicators  for your business online.

• Reports can be access online, by email or downloaded and printed in hard copy format.
• The information is updated each night and available for assessment as you require – daily, weekly, monthly etc
• The information is displayed in easy to understand graphs, measures and tables.

 If you would like to gain a greater understanding on what customers do when they visit you website – talk to us now about Analytics and website Measurement.