We are in a transitional change with how we connect with our customers, how we target our audience and how customers research our products. The buying process is now in the hands of the consumer, and they will no longer be ‘sold’ to. The best way to compete in this technology advanced era is by [...]
Tesco is continuing in its pursuit of supermarket world domination. Not content with being the grocery market leader in the UK, Ireland, Malaysia and Thailand, it’s now determined to become the no.1 supermarket chain in South Korea. Tesco, re-branded as Home Plus in South Korea, intends to achieve this with pop up digital stores. Take [...]
The best way to succeed on Facebook is to engage with your fans on a regular basis. Take a look a these helpful tips and ideas about what you should post on your page to keep fans interested, encourage them to participate more and improve your EdgeRank:
The festive season is fast approaching, and eCommerce sites are preparing for a boom in online sales and activity. With a whole range of Facebook apps available, which show what products users bought, liked or shared on external sites, it’s time for eCommerce sites to maximise their social reach and make their site visible on [...]
So you’ve created a Facebook page for your business, you’ve built up a loyal fan base, ran a couple of competitions but you’ve began to notice that fan activity on your page has become stagnant. The most likely cause of this is a low EdgeRank score. The best way to succeed on Facebook is to [...]
If you’re a small business with a limited budget and wondering about using Facebook ads as part of your marketing campaign, here’s a successful case study on how Facebook ads can help you.
Here’s an article from Google that we thought small business might find useful How a Utah man used YouTube to build a multi-million dollar business. When Dr. Bob Wagstaff invented the Orabrush tongue cleaner, he tried all the traditional business strategies to sell his product. He invested $40,000 into a TV infomercial, approached retail shops [...]
If you watched The (Irish) Apprentice TV Show this week, you might have been left scratching your head (like many viewers). Why did the two teams get it so wrong? What had jumping out of a plane followed by a ‘staged’ and badly acted pub scene got to do with Guerilla Marketing. Or the other team, who were [...]
